Herbal drug markets of Batal & Chatter plain, Dir, Mingora, Peshawar, Rawalpindi and Lahore in Pakistan were surveyed to find out sources of supply, quantum of trade and total turn-over of herbal drugs per annum. Results indicated that sizable quantities of thirty herbal drug species were traded in these markets and used by a number of leading manufacturing units of Greco-Arabic, Homeopathic medicines as well as allied food processing and cosmetic industries.

Keywords: Marketing potential, Herbal drugs, Medicinal plants.