Citation | Ullah, S., C.I. Ali, U.I. Ahmed, S. Nasir and A. Masood. 2023. Health or taste: Understanding consumers preferences towards cooking mediums in Pakistan. Sarhad Journal of Agriculture, 39(3): 738-744. DOI | https://dx.doi.org/10.17582/journal.sja/2023/39.3.738.744