Search for Freshness

Consumers Preferences and Willingness to Pay for Organic Vegetables in Islamabad, Pakistan

Saima Rani^*, Hassnian Shah, Nusrat Habib and Muhammad Azeem Khan

... high nutritional value, freshness and colour of the vegetables have positive effects on consumer to pay a high price. While in case of product size and shape has a adverse effect on consumer. Results indicate that when making choices of food, consumers in Islamabad prioritise their health. Furthermore, the households who earn more income perceive a negative impact on health from chemical usage, the more likely they would be willing to pay a high price for a...

A Hedonic Price Analysis of Consumer’s Preferences and Willingness to Pay for Quality Attributes of Apple

Jahangir Khan*, Syed Attaullah Shah, Khurram Nawaz Saddozai, Muhammad Fayaz, Shahid Ali, Abbas Ullah Jan and Ghaffar Ali

...h as color, size, shape, freshness and external defect. The data were analyzed using hedonic pricing model. Results show that Consumers have strong preferences for apple freshness, size, color and juiciness and their willingness to pay for these attributes are significantly greater than zero. On the basis of these findings the study recommends that apple growers should focus on best quality apple varieties and should maintai...

Safina Naz¹, Syed Atif Hasan Naqvi²*, Bushra Siddique³, Muhammad Asif Zulfiqar⁴ and Abdur Rehman⁵

Exogenous Application of Selected Antioxidants and Phyto Development Directors Influenced the Development, Output and Biochemical Attributes of Tomato (Lycopersicum esculentum Mill.)

...uit including sole fruit freshness and dry mass were recorded with GA3(100 parts/million) and salicylic acid (200 ppm) provision and lower values for these parameters were recorded with control. Fruit weight for single plant and output of fruit per hectare successfully recorded from plants grown containing foliar spray of Gibberellic acid at 100 parts/million while lower values were attained with control. Spray of salicylic acid (200 ppm), GA3(100 ppm) and sal...

Comparative Study of Different Preservative Solutions for Extending Flower Quality and Market Acceptability of Rosa hybrida Cv. Freedom

Muhammad Ahsan¹*, Aneela Ramzan¹, Muhammad Nafees¹, Adnan Younis², Muhammad Amin¹, Gulzar Akhtar³, Khansa Saleem¹ and Azka Sabeeh¹

...ight (g), highest flower freshness on 1st and 3rd day, minimum petal discoloration which leads to productive market acceptability and highest vase life was recorded in T2 (sugar). It is worth to note that lowest market acceptability of flower was observed when sugar is combined with other solution especially IAA. It means sugar reduces its effectiveness when combined with growth regulators. From this experiment, it can be concluded that sugar (T2) provide idea...

Quality Evaluation of the Frying Mediums used in Frying of Traditional Chapli Kabab

Murad Ali* and Said Wahab

...ment of new standards of freshness for frying mediums used for frying traditional chapli kabab. This study suggests that the evaluated frying times for acceptable freshness of the frying mediums of traditional chapli kabab especially for frying oil should not be more than 05 hours. Data obtained from this study may be worthwhile in setting food quality regulations for the frying medium used for traditional chapli kabab.

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Effect of Chitosan Edible Coating on the Physico-Chemical and Sensory Characteristics of Stored Mori Fillet (Cirrhinus mrigala)

Hira Jabbin¹, Muhammad Arshad¹*, Naunain Mehmood¹, Wardah Hassan¹, Syed Zakir Hussain Shah² and Farzana Siddique³

...at help to preserve meat freshness and quality and to increase its shelf life. One of these alternatives is the chitosan which is natural preservative having antimicrobial properties. In present study, the effectiveness of chitosan coatings as natural preservative was assessed on rancidity development and quality changes in mori fillets during 28 days of storage. The control and chitosan coated samples were analyzed periodically at intervals of 7 days, for det...

Effect of Substrate for Extending Post-Harvest Sustanability and Freshness in Commercial Varieties of Gerbera (Gerbera jamsonii)

MONIS HUSSAIN SHAH1*, RIAZ UR REHMAN2, RIAZ ALI SHAH1, RIZWAN RAFIQUE3, MUHAMMAD USMAN4, SAJIDA BIBI5 AND SADIA YASEEN6

...days) for sustaining the freshness of cut flowers. Net fresh weight (g) after 15 days according to the formula and Dry weight of the flower (Flower head + flower stem) were taken on placing flowers at 50oC in incubator for 36 hr. The environment of laboratory during research was 20

Allelopathic potentiality of Chloris gayana Kunth and Panicum antidotale Retz.

Safia Khanum, Farrukh Hussain and Himayat Hussain Naqvi

...oaked, soaking duration, freshness of the material assayed and the test species used....

Refractometer Evaluation of Eye’s Nile Tilapia in Correlation to their Sensory and Bacteriological Qualities

Ali Meawad Ahmed¹, Asmaa I.A. Morsy¹, Rehab E.M. Gaafar², Nada Ibrahim H. Ahmed¹

...n the efficiency of fish freshness are crucial for optimizing quality assessment, and enhancing consumer safety. This has created the need for developing a novel method which can easily monitor fish quality and ensure trade safety in the fish markets. Therefore, the aim of the present study was to investigate the application of a refractometer device in the freshness and quality assessment of the Nile tilapia by measuring th...

Maternal Copper Oxychloride Exposure Induces Immunological Alterations and Oxidative Damage in Male Rats Offspring

Mohamed T. A. Soliman¹, Hadeer M. Shosha², Hala M. Ebaid², Heba Nageh Gad El-Hak², Heba M.A. Abdelrazek³*

...cide that preserving the freshness of fruits and vegetables in supermarkets for extended durations and can result in various illnesses. Consequently, consumers and agricultural laborers may encounter fungicide residues in food and water through oral ingestion, inhalation, and skin exposure. However, there have been only a limited number of research investigating the impact of prenatal exposure to COC on the animal’s immune system. Therefore, three groups...

Review on Fish Production Enhancement and Preservation Technologies

Aklilu Getahun*, Yisehak Kechero and Nebiyu Yemane

...to maintain its quality, freshness, and safety. Modern consumers demand minimally processed fishery products that retain their natural attributes without compromising nutritional integrity. Consequently, innovative technologies in aquaculture and seafood processing have become essential for sustaining industry growth while ensuring food safety. Advancements in aquaculture, such as biofloc technology, robotic systems, sensor-based monitoring, and nano-vaccinolo...