COMMUNICATION OF AGRICULTURAL INFORMATION THROUGH GROUP CONTACT METHODS IN PAKISTAN
Amir Khatam*, Sher Muhammad**, Badar Naseem Siddiqui***, Muhammad Zakaria Yousuf Hassan****, Ijaz Ashraf**, Muhammad Zafarullah Khan***** and Aijaz Kuharoo******
ABSTRACT
The study was conducted in 2012 to examine the communication of agricultural information through group contact methods in Pakistan. Data were collected from 280 randomly selected farmers of four districts and analyzed using descriptive statistics. Survey method was used for data collection by researchers using a pre-tested research instrument. The results of the study show that sources of agricultural information used by the farmer respondents were seed/ fertilizer dealers, workshops, panel discussions, role playing and brainstorming. However, seed/ fertilizer dealers proved to be the most effective source of agricultural information followed by workshops, panel discussions, role playing and brainstorming. However, 28.93 of the respondents never contacted seed/fertilizer dealers while 31.78% occasionally contacted, 26.43% rarely contacted and 12.86% regularly contacted them for obtaining latest agricultural information in the study area. likewise, 37.50% 32.14%, 19.64% and 10.72% of the farmers rarely, occasionally never and regularly participated, respectively in the panel discussion for obtaining latest agricultural information. About 80.71%, 11.43%, 6.07% and 1.79% of the respondents never rarely, occasionally and regularly, respectively portrayed role playing for obtaining information regarding latest agricultural technology. as much as 62.14% of the respondents never took part in brainstorming, while 17.50%, 17.07% and 4.29% respectively, rarely occasionally and regularly took part in the brainstorming for obtaining information regarding latest agricultural tecyhnologies in the study area. the study concluded that seed/fertilizer, dealers, workshops, panel discussion, role playing and brainstorming are effective sources of agricultural information. therefore, these may be made popular among the farming community.
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