Emerging Business: Cut-Rose and Gladiolus Production by Small-Scale Florists in Pakistan
Emerging Business: Cut-Rose and Gladiolus Production by Small-Scale Florists in Pakistan
Muazzam Hashmi1, Braima Pascal Komba1, Muhammad Waqas Alam Chattha2*, Almazea Fatima1, Muhammad Farooq Hyder3
ABSTRACT
The article measures the respective benefit-cost ratio and estimates cut-rose and gladiolus production prospects using technical efficiency. Primary data were obtained from a well-tailored questionnaire administered to 50 cut rose and 50 gladiolus small-scale farmers as respondents selected randomly from Gehlan Hithar in district Kasuther. The results from benefit-cost ratio analyses revealed that the benefit-cost ratio of cut rose (2.07) farming is expected to deliver more positively than gladiolus (1.35) production. The maximum likelihood estimates found that cut rose florists produce efficiently regarding the total area cultivated, irrigation cost, and harvest cost as measured against gladiolus farmers. Since flower cultivation seems profitable, the government and other stakeholders should provide training facilities and appropriate planting materials for florists to produce effectively and efficiently. In addition, infrastructural facilities like good roads leading to the farms and storage facilities are made available to the florists for suitable marketing.
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