Zaheeruddin Mirani*and Aslam Memon**
ABSTRACT
The research work was carried out in Hyderabad district of Sindh. It was designed to assess the performance of farm advisory services of agricultural extension and pesticide/fertilizer companies. The most important finding of the study was the fact that farmers were not receiving new agricultural information from agricultural extension as most of the farmers were not visited. This entails the fact that farmers are not alone responsible for non-adoption of improved practices. Pesticide/fertilizer agents were viewed as effective in transferring messages, however, they were limited to their product sales since they have the task to achieve targets rather farmers’ development. Agricultural suppliers/ dealers of the pesticide/fertilizer product sales were the most influential persons of the area as indicated by the farmers. Agricultural supplier/dealer makes all the decisions of the farmers regarding the use of pesticide/fertilize and/or seeds and other related inputs/products available in the market. Farm visits and result and method demonstration methods of technology transfer were perceived as effective methods of technology transfer. Farmers were able to increase the yields of their farm produce. However, the picture says that there is yield gap between the potential yield obtained by research scientists and yield obtained by the farmers. Farmers were of the opinion that both public and private extension should increase their timely visits. Farmers also suggest that they should be encouraged to attend seminars and workshops.
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