Muhammad Luqman1*, Muhammad Yaseen1, Talha Mohsin Tanvir1, Tahir Munir Butt2, Muhammad Usman1 and Abdus Salam3
...ted the impact of online farm-to-consumer platform on various aspects of agricultural efficiency and consumer behavior in Pakistan. Data were collected using a pretested questionnaire to ensure reliability and validity, and structured interviews conducted in Urdu captured detailed information on experiences and perceptions regarding the online platforms. Furthermore, data analysis was performed using the Statistical Package for Social Sciences (SPSS), employin...
