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Consumer Attitudes, Norms and Willingness to Pay: Exploring the Market Dynamics for Free-Range Eggs in East Java

Consumer Attitudes, Norms and Willingness to Pay: Exploring the Market Dynamics for Free-Range Eggs in East Java

Ariani Trisna Murti1, Budi Hartono1*, Hari Dwi Utami1, Tri Wahyu Nugroho2, Tina Sri Purwanti1, Jaisy Aghniarahim Putritamara1

1Department of Socio-economic, Faculty of Animal Science, Brawijaya University, Malang, Indonesia; 2Department of Socio-economic, Faculty of Agriculture, Brawijaya University, Malang, Indonesia.

 
*Correspondence | Budi Hartono, Department of Socio-economic, Faculty of Animal Science, Brawijaya University, Malang, Indonesia; Email: [email protected] 

Figure 1:

The result of structural equation model.

Advances in Animal and Veterinary Sciences

March

Adv. Anim. Vet. Sci., Vol. 13, Iss. 3,

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