Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

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Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

Sami Ullah¹, Choudary Ihtasham Ali¹, Umar Ijaz Ahmed¹*, Shoaib Nasir¹ and Amjad Masood²

Author Affiliations

¹Department of Agribusiness and Applied Economics, MNS University of Agriculture, Multan, Pakistan; ²Bahria Business School, Bahria University, Islamabad, Pakistan.

*Correspondence | Umar Ijaz Ahmed, Department of Agribusiness and Applied Economics, MNS-University of Agriculture, Multan, Pakistan; Email: [email protected]

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Figure 1:

District Multan, Punjab.

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Figure 2:

Urban and rural population preference towards oil and ghee.

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Equation 1

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Equation 2

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Equation 3

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Equation 4

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Equation 5

This Issue

September 2023

Vol.39, Iss. 3, Pages 573-780

Sarhad Journal of Agriculture

Sarhad Journal of Agriculture

Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

Special Issues

Membership/Association

Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

Sami Ullah¹, Choudary Ihtasham Ali¹, Umar Ijaz Ahmed¹*, Shoaib Nasir¹ and Amjad Masood²

Sarhad Journal of Agriculture

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Effect of Insecticides Spartan EC, Appland WP and Bestor10EC on the Pathogencity of Some Soil-Borne Fungi

Comparison of Capsicum Genotypes under In Vitro Saline Stress Induced by Different Concentrations of NaCl and CaCl2

Measurement of Allocative Efficiency in Tomato Production and its Determinants: Evidence from District Bajaur- Khyber Pakhtunkhwa, Pakistan

The Effect of the Brassinolide Growth Regulator and Organic Fertilizer on The Nutritional and Mineral Elements of Orange Seedlings

Sarhad Journal of Agriculture

Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

Special Issues

Membership/Association

Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

Sami Ullah1, Choudary Ihtasham Ali1, Umar Ijaz Ahmed1*, Shoaib Nasir1 and Amjad Masood2

Sarhad Journal of Agriculture

December

Featuring

Effect of Insecticides Spartan EC, Appland WP and Bestor10EC on the Pathogencity of Some Soil-Borne Fungi

Comparison of Capsicum Genotypes under In Vitro Saline Stress Induced by Different Concentrations of NaCl and CaCl2

Measurement of Allocative Efficiency in Tomato Production and its Determinants: Evidence from District Bajaur- Khyber Pakhtunkhwa, Pakistan

The Effect of the Brassinolide Growth Regulator and Organic Fertilizer on The Nutritional and Mineral Elements of Orange Seedlings

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Sami Ullah¹, Choudary Ihtasham Ali¹, Umar Ijaz Ahmed¹*, Shoaib Nasir¹ and Amjad Masood²