Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

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Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

Sami Ullah¹, Choudary Ihtasham Ali¹, Umar Ijaz Ahmed¹*, Shoaib Nasir¹ and Amjad Masood²

Author Affiliations

¹Department of Agribusiness and Applied Economics, MNS University of Agriculture, Multan, Pakistan; ²Bahria Business School, Bahria University, Islamabad, Pakistan.

*Correspondence | Umar Ijaz Ahmed, Department of Agribusiness and Applied Economics, MNS-University of Agriculture, Multan, Pakistan; Email: [email protected]

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Figure 1:

District Multan, Punjab.

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Figure 2:

Urban and rural population preference towards oil and ghee.

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Equation 1

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Equation 2

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Equation 3

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Equation 4

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Equation 5

This Issue

September 2023

Vol.39, Iss. 3, Pages 573-780

Sarhad Journal of Agriculture

Sarhad Journal of Agriculture

Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

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Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

Sami Ullah¹, Choudary Ihtasham Ali¹, Umar Ijaz Ahmed¹*, Shoaib Nasir¹ and Amjad Masood²

Sarhad Journal of Agriculture

Featuring

Assessment of Oxidative Stress Biomarkers and DNA Damage Among Pesticide Retailers in South Punjab, Pakistan

Investigations on the Feeding and Spawning in Bagarius bagarius from Manchar Lake District Jamshoro, Pakistan

Milk Quality Improvement Program for Small-Scale Dairy Farmers in Angochagua, Ecuador

Assessment of Fish Diversity and Weight-Length Analysis of Dominant Species in Haleji Lake District Thatta, Sindh, Pakistan

Sarhad Journal of Agriculture

Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

Special Issues

Membership/Association

Health or Taste: Understanding Consumers' Preferences Towards Cooking Mediums in Pakistan

Sami Ullah1, Choudary Ihtasham Ali1, Umar Ijaz Ahmed1*, Shoaib Nasir1 and Amjad Masood2

Sarhad Journal of Agriculture

December

Featuring

Assessment of Oxidative Stress Biomarkers and DNA Damage Among Pesticide Retailers in South Punjab, Pakistan

Investigations on the Feeding and Spawning in Bagarius bagarius from Manchar Lake District Jamshoro, Pakistan

Milk Quality Improvement Program for Small-Scale Dairy Farmers in Angochagua, Ecuador

Assessment of Fish Diversity and Weight-Length Analysis of Dominant Species in Haleji Lake District Thatta, Sindh, Pakistan

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Sami Ullah¹, Choudary Ihtasham Ali¹, Umar Ijaz Ahmed¹*, Shoaib Nasir¹ and Amjad Masood²