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Analysing the Effectiveness of Agricultural Extension Activities in District Muzaffarabad-AJK-Pakistan

Analysing the Effectiveness of Agricultural Extension Activities in District Muzaffarabad-AJK-Pakistan

Urooba Pervaiz1*, Madeeha Iqbal1 and Dawood Jan2 

1Deptartment of Agricultural Extension Education and Communication, The University of Agriculture, Peshawar, Khyber Pakhtunkhwa, Pakistan; 2Deptartment of Agricultural and Applied Economics, The University of Agriculture, Peshawar, Khyber Pakhtunkhwa, Pakistan.

drurooba@aup.edu.pk 

ABSTRACT

Extension services in district Muzaffarabad Azad Jumu and Kashmir (AJK) was analyzed in the present study. Multistage Sampling technique was used to select the required sample, 80 farmers were randomly selected from five villages and data were collected through interview schedule. It was found that majority farmers were literate up to middle; young farmers showed more positive attitude towards extension recommendations, 93% farmers knew extension workers both by name and face and also knew extension recommendations, but they faced problems like small land holding, high prices of inputs, poor financial position and lack of labour in adoption of these recommendations. Half of the sample respondents reported satisfaction from different extension activities/facilities like location of extension office, availability of extension personal, result and method demonstration, farm/home visit and personal meetings. Whereas, the rest were not satisfied with radio programs, television programs, exhibitions, pamphlets, and farmer day. It was concluded that production of maize in the study area was increased up to 910 kg/acre after extension recommendations. In case of wheat production was increased from 1177.50 kg/acre after extension recommendations to 1806.25 kg/acre. 

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Sarhad Journal of Agriculture

September

Vol.40, Iss. 3, Pages 680-1101

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